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Markenartikel
Consumer behaviour
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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2
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
3
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
4
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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