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Markenartikel
Marktforschung
6
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1960-
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Blattberg, Robert C.
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Sen, Subrata K.
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Journal of marketing research : JMR
1
Management science : journal of the Institute of Management Sciences ; application and theory
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ECONIS (ZBW)
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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2
An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
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