//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Food, sex and the hunger for d...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
8,998
Theory
8,834
Beziehungsmarketing
8,717
Relationship marketing
8,706
Markenführung
7,321
Brand management
7,318
Markenimage
6,500
Brand image
6,476
Online-Handel
5,382
Online retailing
5,369
Kundenzufriedenheit
5,350
Customer satisfaction
5,348
USA
4,608
Social Web
4,541
Social web
4,539
United States
4,415
Online-Marketing
4,323
Internet marketing
4,300
Dienstleistungsqualität
4,248
Service quality
4,245
Brand
4,204
Einzelhandel
4,077
Retail trade
3,999
Deutschland
3,910
Germany
3,616
Verbraucherverhalten
3,558
Werbewirkung
3,538
Advertising effects
3,500
Electronic Commerce
3,489
E-commerce
3,380
Experiment
3,289
Emotion
3,128
Werbung
2,887
Advertising
2,849
Privater Konsum
2,828
Private consumption
2,824
Preismanagement
2,722
more ...
less ...
Online availability
All
Undetermined
2,017
Free
629
Type of publication
All
Article
3,387
Book / Working Paper
810
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,122
Aufsatz in Zeitschrift
3,122
Aufsatz im Buch
256
Book section
256
Graue Literatur
149
Non-commercial literature
149
Hochschulschrift
129
Working Paper
119
Arbeitspapier
112
Thesis
98
Conference paper
40
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
27
Sammelwerk
27
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
10
Case study
8
Dissertation u.a. Prüfungsschriften
8
Fallstudie
8
Konferenzschrift
7
Conference proceedings
4
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Sammlung
3
Amtsdruckschrift
2
Festschrift
2
Government document
2
Lehrbuch
2
Beispielsammlung
1
Doctoral Thesis
1
Fallstudiensammlung
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Ratgeber
1
Statistik
1
more ...
less ...
Language
All
English
3,969
German
218
French
7
Polish
3
Undetermined
2
Arabic
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
more ...
less ...
Institution
All
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
228
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,169
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
Showing
1
-
10
of
4,199
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
5
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela
- In:
International journal of sustainable economies …
3
(
2014
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
Saved in:
6
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
7
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
8
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
10
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
- In:
Research in economics and business : Central and …
6
(
2014
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10010434629
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->