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~subject:"Markenartikel"
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Markenartikel
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Markenführung
17,009
Brand management
16,987
Theorie
9,510
Beziehungsmarketing
9,363
Relationship marketing
9,351
Theory
9,346
Markenimage
8,872
Brand image
8,733
Brand
6,131
Kundenzufriedenheit
5,495
Customer satisfaction
5,494
Online-Handel
5,430
Online retailing
5,416
Social Web
5,283
Social web
5,278
USA
5,077
Online-Marketing
4,988
Internet marketing
4,936
Deutschland
4,921
United States
4,874
Germany
4,571
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,620
Verbraucherverhalten
3,559
E-commerce
3,481
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
Advertising
3,147
Privater Konsum
2,832
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Online availability
All
Undetermined
2,578
Free
967
Type of publication
All
Article
4,482
Book / Working Paper
1,670
Journal
9
Type of publication (narrower categories)
All
Article in journal
3,930
Aufsatz in Zeitschrift
3,930
Aufsatz im Buch
515
Book section
515
Hochschulschrift
224
Graue Literatur
221
Non-commercial literature
221
Thesis
176
Working Paper
173
Arbeitspapier
166
Collection of articles of several authors
94
Sammelwerk
94
Aufsatzsammlung
61
Conference paper
53
Konferenzbeitrag
53
Reprint
52
Case study
42
Fallstudie
42
Bibliografie enthalten
36
Bibliography included
36
Konferenzschrift
26
Conference proceedings
15
Lehrbuch
13
Dissertation u.a. Prüfungsschriften
11
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Mehrbändiges Werk
5
Multi-volume publication
5
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
Glossar enthalten
4
Glossary included
4
Sammlung
4
Systematic review
4
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Language
All
English
5,575
German
569
French
13
Undetermined
7
Polish
4
Russian
2
Swedish
2
Arabic
1
Dutch
1
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Author
All
Keller, Kevin Lane
27
Dawes, John
24
Fournier, Susan
24
Phau, Ian
24
De Chernatony, Leslie
23
Baumgarth, Carsten
21
Burmann, Christoph
20
Sarkar, Abhigyan
19
Sattler, Henrik
19
Esch, Franz-Rudolf
18
Bruhn, Manfred
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Hildebrandt, Lutz
16
Dubé, Jean-Pierre
15
Huber, Frank
15
Sharp, Byron
15
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Bronnenberg, Bart J.
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Hruschka, Harald
12
Baumgartner, Bernhard
11
Elliott, Richard
11
Gunasti, Kunter
11
Schmidt, Holger J.
11
Trinh, Giang
11
Boztuğ, Yasemin
10
Christodoulides, George
10
Ekinci, Yuksel
10
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Institution
All
Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
National Bureau of Economic Research
5
Verlag Dr. Kovač
5
Books on Demand GmbH <Norderstedt>
2
Europäische Kommission
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
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Published in...
All
Journal of business research : JBR
261
The journal of brand management : an international journal
259
The journal of product & brand management
198
Journal of retailing and consumer services
159
Psychology & marketing
69
European journal of marketing : EJM
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
SpringerLink / Bücher
48
Asia Pacific journal of marketing and logistics
46
Journal of strategic marketing
40
Marketing letters : a journal of research in marketing
38
Marketing intelligence & planning
37
The journal of consumer marketing
36
Journal of fashion marketing and management
35
Journal of marketing communications
35
Journal of marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of hospitality management
30
Journal of the Academy of Marketing Science
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
European journal of marketing
27
Brands and branding
26
International journal of consumer studies
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Business horizons
25
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
International marketing review
23
Journal of retailing
23
International journal of advertising : the review of marketing communications
22
Marketing : ZFP ; journal of research and management
22
International journal of advertising : the quarterly review of marketing communications
21
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Source
All
ECONIS (ZBW)
6,097
USB Cologne (EcoSocSci)
54
EconStor
8
BASE
1
OLC EcoSci
1
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1
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
2
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel
-
2020
Persistent link: https://www.econbiz.de/10013440275
Saved in:
3
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
5
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
6
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Brand activism and millennials : an empirical investigation into the perception of millennials towards brand activism
Shetty, A. Shivakanth
;
Venkataramaiah, Nagendra Belavadi
; …
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
4
,
pp. 163-175
Persistent link: https://www.econbiz.de/10012175945
Saved in:
9
Up, up, and away : upgrading as a response to dissimilar brand users
Wang, Yajin
;
John, Deborah Roedder
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012177249
Saved in:
10
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
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