//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Servicescape interior design a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
31
Konsumentenverhalten
31
Brand image
12
Markenimage
12
Product design
12
Produktgestaltung
12
Brand management
11
Markenführung
11
Theorie
10
Theory
10
Deutschland
8
Emotion
8
Germany
8
Packaging
7
Personality psychology
7
Persönlichkeitspsychologie
7
Verpackung
7
Beziehungsmarketing
6
Relationship marketing
6
Brand
5
Kundenbindung
5
Advertising effects
4
Business ethics
4
Cognition
4
Ethics
4
Ethik
4
Kognition
4
USA
4
United States
4
Unternehmensethik
4
Wein
4
Weinbau
4
Werbewirkung
4
Wine
4
Wine industry
4
Customer retention
3
Dienstleistungsqualität
3
Environmental management
3
Perception
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
2
Thesis
2
Language
All
English
3
German
2
Author
All
Orth, Ulrich R.
5
Gal, Steffi
1
Horstmann, Florian
1
Marchi, Renata de
1
Merchant, Altaf
1
Proksch, Michael
1
Rose, Gregory
1
Schmalz, Sebastian
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of marketing theory and practice
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
2
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
3
Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
Saved in:
4
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Saved in:
5
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->