Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Year of publication: |
2011 ; 1. Aufl.
|
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Authors: | Proksch, Michael |
Other Persons: | Orth, Ulrich R. (degree supervisor) |
Publisher: |
Göttingen, Niedersachs : Cuvillier |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenpolitik | Kundenbindung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | IX, 237 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Kiel, Univ., Diss., 2011 |
ISBN: | 978-3-86955-962-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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