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Lipstein, Benjamin
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Analytical viewpoints in marketing management
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The dynamic of brand-loyalty and brand-switching
Lipstein, Benjamin
- In:
Analytical viewpoints in marketing management
,
(pp. 177-191)
.
1968
Persistent link: https://www.econbiz.de/10002384459
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The dynamics of brand loyalty : a Markovian approach
Harary, Frank
;
Lipstein, Benjamin
- In:
Operations research
10
(
1962
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10002646071
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