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Markenartikel
Frankreich
79,931
France
44,047
Brand management
17,519
Markenführung
17,105
Deutschland
12,167
Germany
9,527
Consumer behaviour
8,889
Konsumentenverhalten
8,737
Großbritannien
8,572
Markenimage
7,175
Brand image
7,090
United Kingdom
6,853
Brand
5,288
USA
5,196
United States
4,683
Italien
4,443
Theorie
3,813
Theory
3,732
Market segmentation
3,574
Italy
3,557
Marktsegmentierung
3,245
Relationship marketing
2,811
Beziehungsmarketing
2,801
Schätzung
2,644
EU-Staaten
2,551
EU countries
2,509
Estimation
2,491
Niederlande
2,386
Vergleich
2,253
Markenpolitik
2,195
Japan
2,156
Spanien
2,150
Comparison
2,143
Benzin
1,969
Spain
1,937
Social Web
1,874
Social web
1,871
Netherlands
1,855
Gasoline
1,812
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Online availability
All
Undetermined
2,447
Free
855
Type of publication
All
Article
3,938
Book / Working Paper
1,357
Journal
8
Type of publication (narrower categories)
All
Article in journal
3,508
Aufsatz in Zeitschrift
3,508
Aufsatz im Buch
385
Book section
385
Hochschulschrift
145
Graue Literatur
130
Non-commercial literature
130
Thesis
114
Arbeitspapier
98
Working Paper
98
Collection of articles of several authors
87
Sammelwerk
87
Aufsatzsammlung
59
Conference paper
48
Konferenzbeitrag
48
Case study
37
Fallstudie
37
Reprint
37
Konferenzschrift
25
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Company information
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Systematic review
4
Übersichtsarbeit
4
Dissertation u.a. Prüfungsschriften
3
Einführung
3
Fallstudiensammlung
3
Festschrift
3
Glossar enthalten
3
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Language
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English
4,848
German
431
French
15
Undetermined
15
Polish
2
Swedish
2
Russian
1
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Author
All
Keller, Kevin Lane
24
De Chernatony, Leslie
22
Baumgarth, Carsten
21
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Bruhn, Manfred
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Ko, Eunju
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Institution
All
Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
4
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Carrefour
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
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Published in...
All
Journal of business research : JBR
239
The journal of brand management : an international journal
237
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
SpringerLink / Bücher
41
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
31
International journal of hospitality management
30
European journal of marketing
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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Source
All
ECONIS (ZBW)
5,266
USB Cologne (EcoSocSci)
36
BASE
1
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1
Emerging Asian Lifestyle : eine Analyse proaktiver Unternehmensführung im Kontext eines sich wandelnden Konsumentenverhaltens
Lonnes, Victoria
-
2018
Persistent link: https://www.econbiz.de/10013432335
Saved in:
2
Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag
- In:
Global business review
14
(
2013
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
Saved in:
3
Erfolgreich in der Markenmitte
Twardawa, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10003603891
Saved in:
4
Persönlichkeitsorientiertes Management von Automobilmarken : Messung der Persönlichkeit von Automobilmarken und Steuerung durch Markentransfers
Petzold, Matthias
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003528044
Saved in:
5
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Saved in:
6
The competitive impact of branded generic medicine in a developing country
Álvarez, Roberto
;
González, Aldo
;
Fernández, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012659663
Saved in:
7
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
8
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
9
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
10
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
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