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Markenartikel
Brand management
17,500
Markenführung
17,086
Consumer behaviour
7,489
Konsumentenverhalten
7,446
Markenimage
7,101
Brand image
7,011
Brand
5,243
Relationship marketing
2,570
Beziehungsmarketing
2,568
Markenpolitik
2,193
Social Web
1,927
Social web
1,924
Online-Marketing
1,715
Internet marketing
1,675
Marketingmanagement
1,440
Marketing management
1,432
Deutschland
1,316
Germany
1,215
Werbewirkung
1,156
Advertising effects
1,145
Marketing
935
Luxury goods
874
Luxusgüter
872
Werbung
803
Advertising
782
Digital media
723
Theorie
703
Theory
699
Einzelhandel
695
Retail trade
681
Digitale Medien
680
Corporate reputation
663
Firmenimage
663
Brand loyalty
662
USA
651
Customer satisfaction
640
Kundenzufriedenheit
631
Internationales Marketing
626
Neue Medien
626
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Undetermined
2,440
Free
848
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Article
3,895
Book / Working Paper
1,340
Journal
8
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Article in journal
3,480
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3,480
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381
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Hochschulschrift
142
Graue Literatur
121
Non-commercial literature
121
Thesis
113
Arbeitspapier
89
Working Paper
89
Collection of articles of several authors
86
Sammelwerk
86
Aufsatzsammlung
59
Conference paper
48
Konferenzbeitrag
48
Case study
37
Fallstudie
37
Reprint
35
Konferenzschrift
25
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
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6
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4
Firmeninformation
4
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4
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4
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4
Dissertation u.a. Prüfungsschriften
3
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3
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3
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English
4,812
German
424
French
7
Undetermined
5
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2
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Russian
1
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Keller, Kevin Lane
24
De Chernatony, Leslie
22
Baumgarth, Carsten
21
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Bruhn, Manfred
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Ko, Eunju
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
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Published in...
All
Journal of business research : JBR
239
The journal of brand management : an international journal
236
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
41
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
31
European journal of marketing
29
International journal of hospitality management
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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All
ECONIS (ZBW)
5,207
USB Cologne (EcoSocSci)
35
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1
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
Souveräne Markenführung : Managementkonzept zur Führung von Marken im Zeitalter von Social Media
Kramer, Klaas
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008648622
Saved in:
3
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
4
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
5
Total Digital? : zum Wandel des Markenkonzepts im 21. Jahrhundert
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 1-12)
.
2020
Persistent link: https://www.econbiz.de/10012292428
Saved in:
6
Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 33-49)
.
2020
Persistent link: https://www.econbiz.de/10012292447
Saved in:
7
Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 51-68)
.
2020
Persistent link: https://www.econbiz.de/10012292449
Saved in:
8
Die Marke als Redaktion : Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter
Schmid, Sebastian
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 69-92)
.
2020
Persistent link: https://www.econbiz.de/10012292504
Saved in:
9
Multisensory brand experiences in digital media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012010912
Saved in:
10
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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