Narrow search
Showing 1 - 10 of 4,220
Cover Image
Customer empowerment in the face of perceived incompetence : effect on preference for anthropomorphized brands
Khenfer, Jamel; Shepherd, Steven; Trendel, Olivier - In: Journal of business research : JBR 118 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012287583
Cover Image
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Cover Image
When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.; Folkes, Valerie S.; Wang, Juan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Cover Image
Narrow, powerful, and public : the influence of brand breadth in the luxury market
Kim, Youngseon; Wingate, Nikki - In: The journal of brand management : an international journal 24 (2017) 5, pp. 453-466
Persistent link: https://www.econbiz.de/10011799041
Cover Image
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd; Leonhardt, James M. - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Cover Image
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Cover Image
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela - In: International journal of sustainable economies … 3 (2014) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
Cover Image
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Cover Image
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856