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Markenartikel
Consumer behaviour
82,055
Konsumentenverhalten
79,574
Relationship marketing
25,957
Beziehungsmarketing
25,282
Theorie
10,876
Theory
10,709
Brand management
8,066
Markenführung
8,022
Customer satisfaction
7,912
Kundenzufriedenheit
7,716
Brand image
6,932
Markenimage
6,888
Service quality
6,120
Dienstleistungsqualität
6,068
Deutschland
5,852
Online-Handel
5,776
Online retailing
5,761
Social Web
5,603
Social web
5,600
Germany
5,551
USA
5,500
United States
5,246
Online-Marketing
5,102
Internet marketing
5,079
Einzelhandel
4,528
Retail trade
4,484
Electronic Commerce
4,460
Brand
4,395
E-commerce
4,311
Marketingmanagement
3,827
Marketing management
3,812
Werbewirkung
3,646
Advertising effects
3,607
Verbraucherverhalten
3,574
Emotion
3,422
Experiment
3,384
Vertrauen
3,096
Confidence
3,080
Advertising
3,064
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656
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Dawes, John
22
Fournier, Susan
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
De Chernatony, Leslie
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Khan, Imran
10
Bagozzi, Richard P.
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
235
The journal of brand management : an international journal
196
The journal of product & brand management
174
Journal of retailing and consumer services
149
Psychology & marketing
64
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of international consumer marketing
31
Journal of strategic marketing
31
Marketing intelligence & planning
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
23
Cogent business & management
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
4,350
USB Cologne (EcoSocSci)
23
EconStor
9
OLC EcoSci
1
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Model of brand salience of consumer skincare soap products
Menon, Balakrishnan
- In:
Metamorphosis : a journal of management research
18
(
2019
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
6
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
7
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
8
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
9
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
10
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
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