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International journal of business innovation and research : IJBIR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar
;
Swain, Swapnarag
;
Ahmad, Anees
; …
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
Saved in:
2
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
3
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
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