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Markenartikel
Consumer behaviour
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Health
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Gesundheit
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Theorie
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7,466
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7,425
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7,002
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4,361
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4,260
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4,213
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4,131
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4,127
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4,090
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22
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16
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16
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15
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14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
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12
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11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
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10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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10
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10
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9
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9
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9
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9
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9
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9
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9
Melewar, T. C.
9
Paap, Richard
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9
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9
Trinh, Giang
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NetLibrary, Inc
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Center for Economic Research <Tilburg>
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1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
228
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of marketing
24
Journal of promotion management : JPM
24
International journal of advertising : the review of marketing communications
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
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ECONIS (ZBW)
4,220
USB Cologne (EcoSocSci)
22
EconStor
8
OLC EcoSci
1
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1
Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
Saved in:
2
Front of pack labels enhance attention to nutrition information in novel and commercial brands
Becker, Mark W.
;
Bello, Nora M.
;
Sundar, Raghav P.
; …
- In:
Food policy : economics planning and politics of food …
56
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011434336
Saved in:
3
Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung
Boztuğ, Yasemin
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001687352
Saved in:
4
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
5
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
6
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
7
"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
8
The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco
;
Velasco, Alexandra
- In:
Journal of business research : JBR
101
(
2019
),
pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
Saved in:
9
Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip
;
Kenkel, Donald Scott
;
Liu, Feng
; …
-
National Bureau of Economic Research
-
2021
We exploit a quasi-experiment created when New York State began in 2011 to
tax
cigarettes sold on Native American …
Persistent link: https://www.econbiz.de/10012510568
Saved in:
10
Quantifying brand loyalty : evidence from the cigarette market
DeCicca, Philip
;
Kenkel, Donald Scott
;
Liu, Feng
; …
- In:
Journal of health economics
79
(
2021
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013191514
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