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Markenartikel
Consumer behaviour
82,355
Konsumentenverhalten
79,874
Einzelhandel
17,726
Lieferantenmanagement
17,438
Supplier relationship management
17,395
Energiewirtschaft
16,729
Energiepolitik
15,558
Theorie
15,491
Theory
15,222
Retail trade
15,124
Deutschland
11,406
Energy policy
11,361
Relationship marketing
11,212
Beziehungsmarketing
11,189
Energy sector
8,939
Germany
8,744
USA
8,700
United States
8,141
Brand management
7,955
Markenführung
7,911
Brand image
6,787
Markenimage
6,752
Energiemarkt
6,639
Supply chain
6,516
Lieferkette
6,512
Online-Handel
6,180
Online retailing
6,165
Customer satisfaction
6,161
Kundenzufriedenheit
5,993
Electronic Commerce
5,335
E-commerce
5,167
Energy market
5,133
Social Web
4,868
Social web
4,866
Service quality
4,855
Dienstleistungsqualität
4,811
Online-Marketing
4,624
Internet marketing
4,613
Brand
4,467
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Undetermined
2,126
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678
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Article
3,573
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894
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2
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3,279
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Non-commercial literature
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136
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110
Conference paper
45
Konferenzbeitrag
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40
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31
Sammelwerk
31
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22
Bibliography included
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Aufsatzsammlung
13
Case study
10
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8
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4
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3
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English
4,192
German
257
French
10
Undetermined
6
Polish
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Arabic
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Dutch
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Russian
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
17
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Keller, Kevin Lane
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Sattler, Henrik
12
Steenkamp, Jan-Benedict E. M.
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Khan, Imran
10
Paap, Richard
10
Sharp, Byron
10
Ailawadi, Kusum L.
9
Bagozzi, Richard P.
9
Franses, Philip Hans
9
Gómez-Suárez, Mónica
9
Han, Heesup
9
Herrmann, Andreas
9
Koll, Oliver
9
Kumar, Vikas
9
Loginova, Oksana
9
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Springer Fachmedien Wiesbaden
5
Information Resources Management Association
4
National Bureau of Economic Research
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Harvard Graduate School of Business Administration
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
New York University / Institute of Retail Management
1
Peter Lang AG
1
Retail Research Society
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Duisburg <1980-2002>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
229
The journal of brand management : an international journal
192
The journal of product & brand management
172
Journal of retailing and consumer services
151
Psychology & marketing
63
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of marketing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of retailing
22
SpringerLink / Bücher
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of retail & distribution management
19
International journal of market research
18
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Source
All
ECONIS (ZBW)
4,437
USB Cologne (EcoSocSci)
23
EconStor
8
OLC EcoSci
1
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1
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
2
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
3
Purchasing veg private labels? : a comparison between occasional and regular buyers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012666025
Saved in:
4
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
5
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
6
Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
Saved in:
7
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
8
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Thaweephan Leingpibul
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
9
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
10
Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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