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Buying happiness : how brand engagement in self-concept affects purchase happiness

Razmus, Wiktor; Grabner-Kräuter, Sonja; Kostyra, Martyna; … - In: Psychology & marketing 39 (2022) 11, pp. 2096-2109

Persistent link: https://www.econbiz.de/10013465146

Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

Emphasizing brand heritage : does it work? And how?

Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943

Persistent link: https://www.econbiz.de/10011436369

Determinants of brand resurrection movements : why consumers want dead brands back?

Davari, Arezoo; Iyer, Pramod; Guzman, Francisco - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1896-1917

Persistent link: https://www.econbiz.de/10011773789

The process of de-iconisation of an iconic brand : a genealogical approach

Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521

Persistent link: https://www.econbiz.de/10011854309

Cognitive outcomes of brand heritage : a signaling perspective

Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316

Persistent link: https://www.econbiz.de/10011815553

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136

I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

Persistent link: https://www.econbiz.de/10011288573

The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal

Chen, Pei-Chi - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 771-799

Persistent link: https://www.econbiz.de/10013206760

The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator

Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and nostalgia …

Persistent link: https://www.econbiz.de/10014288866

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