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~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
11
Consumers
6
Brand management
5
Brands
5
Konsumentenverhalten
5
Brand
4
Brand image
4
Markenführung
4
Brand loyalty
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Viral marketing
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Virales Marketing
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Behavioural loyalty
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Beziehungsmarketing
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Brand performance measures
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Generalised Dirichlet model
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Markenimage
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Marketing
2
National cultures
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Relationship marketing
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Repeat purchase
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Segmentation
2
Stochastic models
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Target group
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"flipped classroom"
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"learning space"
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Advertising effects
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Anti‐consumption
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Anti‐vaccination movement
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Atmosphere
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Australia
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Becoming culturally plural
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Belief importance
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Best‐worst experiment
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Betriebswirtschaftsstudium
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Brand awareness
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Brand equity
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Brand image congruency
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Uncles, Mark
4
Chawdhary, Rahul
1
East, Robert
1
Kennedy, Rachel
1
Kwok, Simon
1
Laurent, Gilles
1
Nenycz-Thiel, Magda
1
Ngo, Liem Viet
1
Romaniuk, Jenni
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Rungie, Cam
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Singh, Jaywant
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European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
2
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
3
Introduction to the special issue: Harnessing the power of brand and co-created innovation
Uncles, Mark
;
Ngo, Liem Viet
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10011753080
Saved in:
4
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
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