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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Reza Jalilvand, Mohammad Reza; Shahin, Arash; Vosta, … - In: International journal of Islamic and Middle Eastern … 7 (2014) 2, pp. 214-227
Persistent link: https://www.econbiz.de/10011335125
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Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah; Sharifah Faridah Syed Alwi; Md. Nor … - In: Journal of business research : JBR 67 (2014) 11, pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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Exploring consumer intention to participate in a producr recall campaign: the moderating imopact of brand attitude
Magno, Francesca - In: Special topics in economics & management, (pp. 3-13). 2017
Persistent link: https://www.econbiz.de/10012099516
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Using the theory of planned behaviour to understand brand love
Hegner, Sabrina; Fenko, Anna; Teravest, Annemiek - In: The journal of product & brand management 26 (2017) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10011666437