Exploring consumer intention to participate in a producr recall campaign: the moderating imopact of brand attitude
Year of publication: |
2017
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Authors: | Magno, Francesca |
Published in: |
Special topics in economics & management. - Athens : Athens Institute for Education & Research, ISBN 978-960-598-103-7. - 2017, p. 3-13
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Subject: | Verbrauchereinstellung | Consumer attitudes | Markenartikel | Brand | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Experiment |
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