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Markenartikel
Consumer behaviour
82
Konsumentenverhalten
82
Social Web
27
Social web
27
Brand management
23
Markenführung
23
Markenimage
19
Brand image
18
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Online-Marketing
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Marketing
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11
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Marktforschung
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Werbewirkung
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E-commerce
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English
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Schmitt, Bernd
8
Cotte, June
3
Zarantonello, Lia
3
Eisingerich, Andreas B
2
Park, C. Whan
2
Park, Jason Whan
2
Robinson, Stefanie
2
Schmitt, Bernd Herbert
2
Wood, Stacy
2
Alba, Joseph W.
1
Alvarez, Claudio
1
Brakus, J. Josko
1
Brakus, J. Jos̆ko
1
Brakus, J. Joško
1
Cote, Joseph A.
1
Fournier, Susan
1
Henderson, Pamela W.
1
Lee, Seeing Hwan
1
Lee, Seung Hwan Mark
1
Ligas, Mark
1
Lutz, Richard J.
1
Noseworthy, Theodore
1
Noseworthy, Theodore J.
1
O'Guinn, Thomas C.
1
Poor, Morgan
1
Rogers, David L.
1
Schmitt, Bernd H.
1
Siew Meng Leong
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Simonson, Alex
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Sorescu, Alina
1
Steenkamp, Jan-Benedict E. M.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing
2
Brand management ; Vol. 1
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
2
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1
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
2
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
3
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
4
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
5
Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
6
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
7
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
8
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
9
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
Saved in:
10
A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie
;
Wood, Stacy
- In:
Journal of business research : JBR
92
(
2018
),
pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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