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Corporate Branding im Spannung...
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Markenartikel
Unternehmen
35,387
Markenführung
17,025
Brand management
17,022
Unternehmenskultur
16,637
Corporate culture
15,539
Kommunikation
12,732
Deutschland
10,094
Communication
9,594
Wettbewerbsstrategie
9,082
Enterprise
9,045
Theorie
8,336
Theory
8,195
Konsumentenverhalten
8,068
Consumer behaviour
8,065
Competitive strategy
7,994
Germany
7,935
Markenimage
7,182
Brand image
7,031
Brand
5,257
Strategisches Management
4,465
USA
4,223
Management
3,964
United States
3,678
Beziehungsmarketing
3,411
Relationship marketing
3,406
Strategic management
3,278
Organizational change
3,128
Organisatorischer Wandel
3,070
Innovation
2,890
Interne Kommunikation
2,623
Internal communication
2,619
Social Web
2,587
Social web
2,587
Öffentlichkeitsarbeit
2,514
Marketingmanagement
2,502
Unternehmenserfolg
2,486
Markenpolitik
2,469
Marketing management
2,441
Multinationales Unternehmen
2,438
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Online availability
All
Undetermined
2,440
Free
849
Type of publication
All
Article
3,897
Book / Working Paper
1,409
Journal
13
Type of publication (narrower categories)
All
Article in journal
3,477
Aufsatz in Zeitschrift
3,477
Aufsatz im Buch
383
Book section
383
Hochschulschrift
153
Graue Literatur
123
Non-commercial literature
123
Thesis
120
Working Paper
92
Arbeitspapier
91
Collection of articles of several authors
87
Sammelwerk
87
Aufsatzsammlung
61
Conference paper
48
Konferenzbeitrag
48
Case study
39
Fallstudie
39
Reprint
36
Konferenzschrift
26
Bibliografie enthalten
24
Bibliography included
24
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Company information
5
Firmeninformation
5
Dissertation u.a. Prüfungsschriften
4
Glossar enthalten
4
Glossary included
4
Mehrbändiges Werk
4
Multi-volume publication
4
Systematic review
4
Übersichtsarbeit
4
Einführung
3
Fallstudiensammlung
3
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English
4,858
German
454
French
7
Undetermined
5
Polish
2
Swedish
2
Russian
1
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Author
All
Keller, Kevin Lane
25
De Chernatony, Leslie
22
Baumgarth, Carsten
21
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
19
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Ko, Eunju
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Wheeler, Alina
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
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Institution
All
Springer Fachmedien Wiesbaden
11
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Markenverband
2
AMACOM
1
American Marketing Association
1
Ausstellung Starke Marken <2005 - 2007, Solingen>
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Marktwesens e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Published in...
All
Journal of business research : JBR
239
The journal of brand management : an international journal
237
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
57
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
SpringerLink / Bücher
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of marketing
30
International journal of hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
European journal of marketing
27
Brands and branding
26
Journal of the Academy of Marketing Science
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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Source
All
ECONIS (ZBW)
5,239
USB Cologne (EcoSocSci)
74
OLC EcoSci
4
BASE
1
EconStor
1
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1
Emerging Asian Lifestyle : eine Analyse proaktiver Unternehmensführung im Kontext eines sich wandelnden Konsumentenverhaltens
Lonnes, Victoria
-
2018
Persistent link: https://www.econbiz.de/10013432335
Saved in:
2
Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
Saved in:
3
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.
-
2008
Persistent link: https://www.econbiz.de/10003788693
Saved in:
4
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
5
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
6
Revisiting the customer value proposition : the power of brand emotion
Shiv, Baba
;
Bechara, Antoine
- In:
Brands and brand management : contemporary research …
,
(pp. 189-206)
.
2010
Persistent link: https://www.econbiz.de/10003941319
Saved in:
7
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
8
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
9
Mut zu neuen Wegen : Erfolgsstrategien von Konsumgüterherstellern im Zeitalter des Discounts
Bauer, Andreas W.
;
Schmidt, Regina
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 181-201)
.
2006
Persistent link: https://www.econbiz.de/10003367068
Saved in:
10
Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela
(
ed.
);
Stilcken, Rudolf
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001607576
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