Strategic brand management : building, measuring, and managing brand equity
Kevin Lane Keller
| Year of publication: |
2008 ; 3. ed., internat. ed.
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Produktmanagement | Product management | Markenartikel | Strategisches Management | Markenpolitik | Markenwert |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXI, 692 S. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-188859-5 ; 978-0-13-188859-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003408084