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Markenartikel
Consumer behaviour
74
Konsumentenverhalten
74
Wein
48
Wine
48
Weinbau
31
Wine industry
31
Australia
30
Australien
30
Advertising effects
22
Werbewirkung
22
Fernsehwerbung
17
Television advertising
17
Advertising
15
Brand management
15
Markenführung
15
Werbung
15
Designation of origin
14
Herkunftsbezeichnung
14
Internet marketing
14
Online-Marketing
14
Tourism
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Tourismus
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Holiday behaviour
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USA
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United States
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Urlaubsverhalten
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Gastronomie
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Restaurant industry
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Market segmentation
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Marktsegmentierung
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Brand image
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Markenimage
9
Perception
9
Brand
8
Großbritannien
8
Tourism marketing
8
Tourismusmarketing
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United Kingdom
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Wahrnehmung
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Faulkner, Margaret
6
Romaniuk, Jenni
5
Cohen, Justin
2
Nguyen, Cathy
2
Stern, Philip
2
Bellman, Steven
1
Bogomolova, Svetlana
1
Bruwer, Johan
1
Galan, Jean-Philippe
1
Kennedy, Rachel
1
Meyer-Waarden, Lars
1
Nenycz-Thiel, Magda
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Simmonds, Lucy
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Sitta, Desislava
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Truong, Oanh
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The journal of product & brand management
2
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
2
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
3
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
4
What can the brand manager expect from Facebook?
Sitta, Desislava
;
Faulkner, Margaret
;
Stern, Philip
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011880448
Saved in:
5
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
6
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
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