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~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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IGI Global
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Berlin Verlag
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
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International journal of advertising : the review of marketing communications
74
Journal of business research : JBR
51
Journal of marketing communications
44
Journal of advertising research
38
Journal of promotion management : innovations in planning and applied research
31
International journal of internet marketing and advertising : IJIMA
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of retailing and consumer services
27
European journal of operational research : EJOR
26
Journal of advertising
22
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of promotion management : JPM
19
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
European journal of marketing : EJM
15
Journal of marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
SpringerLink / Bücher
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The journal of product & brand management
13
International journal of industrial organization
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Research
12
Asia Pacific journal of marketing and logistics
11
The journal of brand management : an international journal
11
Young consumers : insight and ideas for responsible marketers
11
CESifo working papers
10
Journal of current issues and research in advertising
10
Journal of historical research in marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of electronic commerce : IJEC
9
Journal of global marketing
9
Marketing letters : a journal of research in marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of production economics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
2,405
EconStor
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1
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1
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
2
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
3
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
4
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
7
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
8
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
9
Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai
-
2011
Persistent link: https://www.econbiz.de/10009665171
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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