Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Year of publication: |
2010
|
---|---|
Authors: | Okazaki, Shintaro ; Yagüe Guillén, María Jésus |
Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 187-197
|
Subject: | Mobile Marketing | Mobile marketing | Werbung | Advertising | Computerspiel | Video game | Mobilkommunikation | Mobile communications | Social Web | Social web | Convenience Food | Convenience food |
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