//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~type:"article"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
13
Konsumentenverhalten
13
Theorie
5
Theory
5
Brand
4
Conjoint analysis
4
Conjoint-Analyse
4
Deutschland
4
Germany
4
Markenartikel
4
Nutzenfunktion
4
USA
4
United States
4
Utility function
4
Brand management
2
China
2
Empirical method
2
Empirische Methode
2
Fashion
2
Fleisch
2
Fleischwaren
2
Industrial research
2
Industrieforschung
2
Information technology
2
Informationstechnik
2
Innovation adoption
2
Innovationsakzeptanz
2
Insurance market
2
International marketing
2
Internationales Marketing
2
Lebensversicherung
2
Life insurance
2
Markenrecht
2
Market share
2
Marktanteil
2
Meat
2
Meat product
2
Mode
2
Präferenztheorie
2
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Multi-volume publication
Article in journal
6,682
Aufsatz in Zeitschrift
6,682
Aufsatz im Buch
672
Book section
672
Conference paper
80
Konferenzbeitrag
80
Reprint
65
Case study
32
Fallstudie
32
Collection of articles of several authors
3
Festschrift
3
Interview
3
Sammelwerk
3
Systematic review
3
Übersichtsarbeit
3
Mehrbändiges Werk
2
more ...
less ...
Language
All
English
2
Author
All
Petty, Ross D.
2
Published in...
All
The journal of brand management : an international journal
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Naming names : part three ; safeguarding
brand
equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
2
Naming names: trademark strategy and beyond : selecting a
brand
name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->