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~subject:"Markenführung"
~type_genre:"Bibliografie enthalten"
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The persuasion industries : the making of modern Britain
McKevitt, Steven
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2018
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First edition
Persistent link: https://www.econbiz.de/10012606579
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Markets, meaning, and brand management
McCracken, Grant David
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2005
Persistent link: https://www.econbiz.de/10002701617
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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