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~subject:"Markenführung"
~type_genre:"Collection of articles written by one author"
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Markenführung
Consumer behaviour
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Berthon, Pierre R.
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Hauge, Atle
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Holbrook, Morris B.
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Maier, Erik
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Sheth, Jagdish N.
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Geografiska regionstudier
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Legends in consumer behavior
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ECONIS (ZBW)
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1
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
2
The influence of
brand
experiences onto
brand
preference,
brand
meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
4
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
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