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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023
Persistent link: https://www.econbiz.de/10014387914
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003598208
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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When good brands do bad
Aaker, Jennifer (contributor); Fournier, Susan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003747746
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Consumer loyalty in the Swedish pharmaceuticals market
Granlund, David (contributor); Rudholm, Niklas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003721097
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The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003294644
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Understanding younger New Zealand consumers' views of New Zealand brands and overseas brands
Shergill, Gurvinder S.; Rosmala, Y. - 2006
Persistent link: https://www.econbiz.de/10003361150
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard; Szellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001687929