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~subject:"Markenführung"
~type_genre:"Handbook"
~type_genre:"Working Paper"
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ECONIS (ZBW)
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1
Brand
and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
2
Effect of sales on
brand
loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
3
Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003598208
Saved in:
4
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
5
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
6
Consumer loyalty in the Swedish pharmaceuticals market
Granlund, David
(
contributor
);
Rudholm, Niklas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003721097
Saved in:
7
The impact of individual-level and marketer-controlled variables on attitudes toward perceived
brand
coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
8
Understanding younger New Zealand consumers' views of New Zealand brands and overseas brands
Shergill, Gurvinder S.
;
Rosmala, Y.
-
2006
Persistent link: https://www.econbiz.de/10003361150
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9
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
10
Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard
;
Szellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001687929
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