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Marknadsföring av turism
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Markenführung
Tourismusmarketing
4,479
Tourism marketing
4,451
Tourismus
2,263
Tourism
2,141
Destinationsmanagement
1,734
Destination management
1,731
Holiday behaviour
1,670
Urlaubsverhalten
1,670
Tourism industry
1,562
Tourismuswirtschaft
1,562
Tourism destination
813
Tourismusregion
813
Brand image
725
Markenimage
725
Consumer behaviour
514
Konsumentenverhalten
513
International tourism
424
Internationaler Tourismus
423
Brand management
401
Kundenzufriedenheit
388
Customer satisfaction
387
Designation of origin
364
Herkunftsbezeichnung
364
Online-Marketing
311
Internet marketing
309
Beziehungsmarketing
288
Relationship marketing
288
Social Web
279
Social web
278
Tourismuspolitik
276
Tourism policy
274
Deutschland
233
Germany
230
Destination image
179
Welt
168
World
167
Ökotourismus
167
Ecotourism
166
China
153
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Undetermined
192
Free
78
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Article
336
Book / Working Paper
65
Type of publication (narrower categories)
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Article in journal
304
Aufsatz in Zeitschrift
304
Aufsatz im Buch
31
Book section
31
Hochschulschrift
8
Case study
7
Conference paper
7
Fallstudie
7
Graue Literatur
7
Konferenzbeitrag
7
Non-commercial literature
7
Thesis
7
Aufsatzsammlung
5
Collection of articles of several authors
2
Sammelwerk
2
Guidebook
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
384
German
17
Author
All
Pike, Steven
7
Konecnik Ruzzier, Maja
6
Giraldi, Janaina de Moura Engracia
5
Kavaratzis, Mihalis
5
Kumar, Vikas
5
Ekinci, Yuksel
4
Kaushik, Arun Kumar
4
Wang, Ying
4
Baloglu, Seyhmus
3
Barrio-García, Salvador del
3
Cai, Liping A.
3
Campo, Sara
3
Fernández-Cavia, José
3
Japutra, Arnold
3
Jiménez-Barreto, Jano
3
Matiza, Tafadzwa
3
Melewar, T. C.
3
Rubio Benito, Natalia
3
Ruzzier, Mitja
3
Šerić, Neven
3
Almeyda-Ibáñez, Marta
2
Antoncic, Bostjan
2
Aro, Kaisa
2
Bianchi, Constanza
2
Braun, Erik
2
Castañeda García, J. Alberto
2
Chekalina, Tatiana
2
Chen, Ning
2
Diţoiu, Mihail-Cristian
2
Ferreira, Luciana Brandão
2
Fuchs, Matthias
2
George, Babu P.
2
Gertner, Rosane K.
2
Gnoth, Juergen
2
Go, Frank M.
2
Guiry, Michael
2
Hakala, Ulla
2
Hanna, Sonya
2
Hannich, Frank M.
2
Haq, Farooq
2
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Institution
All
European Travel Commission
1
Tectum Verlag
1
UVK Verlagsgesellschaft mbH
1
World Tourism Organization
1
Published in...
All
Tourism management : research, policies, practice
24
Journal of travel and tourism marketing
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Journal of destination marketing & management
10
Journal of vacation marketing : an international journal
9
Tourism management perspectives : TMP
9
International journal of leisure and tourism marketing : IJLTM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Enlightening tourism : ET ; a pathmaking journal
7
Cogent business & management
6
Journal of business research : JBR
6
Journal of hospitality and tourism insights
6
Journal of vacation marketing
6
Tourism review
5
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
The journal of product & brand management
4
Tourism and hospitality research : the surrey quarterly review
4
European research studies
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Journal of hospitality marketing & management
3
Marketing intelligence & planning
3
Schriftenreihe der School of International Business, Internationaler Studiengang für Tourismusmanagement (ISTM)
3
Tourism and hospitality research : THR
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Annals of tourism research : ATR ; a social sciences journal
2
Baltic Journal of Economic Studies
2
Benchmarking : an international journal
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
European journal of marketing
2
European research on management and business economics
2
International journal of Indian culture and business management : IJICBM
2
International journal of contemporary hospitality management
2
International review on public and non-profit marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of tourism, sustainability and well-being
2
Marketing theory
2
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ECONIS (ZBW)
401
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1
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1
Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials
Guiry, Michael
;
Guanajuato, Salyna
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10010359153
Saved in:
2
On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens
;
Palmer, Adrian
- In:
The journal of applied business research
30
(
2014
)
6
,
pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
Saved in:
3
The role of personal brand on consumer behaviour in tourism contexts : the case of Madeira
Sousa, Bruno
;
Rodrigues, Sónia
- In:
Enlightening tourism : ET ; a pathmaking journal
9
(
2019
)
1
,
pp. 38-62
Persistent link: https://www.econbiz.de/10012118623
Saved in:
4
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
5
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
6
Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective
Guiry, Michael
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 202-226
Persistent link: https://www.econbiz.de/10011937913
Saved in:
7
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
8
The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh
;
Seetanah, Boopendra
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
Saved in:
9
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
10
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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