//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Risk reducing strategies used...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
20
Konsumentenverhalten
19
United Kingdom
8
Großbritannien
6
Brand image
5
Markenimage
5
Consumers
4
Einzelhandel
4
Retail trade
4
Beziehungsmarketing
3
Brand management
3
Corporate reputation
3
Deutschland
3
Einkaufszentrum
3
Firmenimage
3
Germany
3
Relationship marketing
3
Satisfaction
3
Shopping center
3
Viral marketing
3
Virales Marketing
3
Zufriedenheit
3
Business services
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Freie Berufe
2
Kundenzufriedenheit
2
Ladengestaltung
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Measurement
2
Messung
2
Music industry
2
Musikwirtschaft
2
Professional services
2
Reputation
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Mitchell, Vincent-Wayne
3
Balabanis, George
1
Chaudhury, Amita
1
Edelman, Dan
1
Huang, Hazel H.
1
Rosenaum-Elliott, Richard
1
Published in...
All
Journal of customer behaviour
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
2
Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne
;
Edelman, Dan
;
Chaudhury, Amita
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
Saved in:
3
The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne
;
Balabanis, George
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->