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~subject:"Markenführung"
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Markenführung
Deutschland
12
Balanced Scorecard
10
Germany
10
Kundenbindung
5
Ombudsmann
5
Stakeholder
5
Balanced scorecard
4
Beziehungsmarketing
4
customer satisfaction
4
Bankmarketing
3
Großbritannien
3
Kundenzufriedenheit
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Marketing
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Relationship marketing
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Schiedsgerichtsbarkeit
3
United Kingdom
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Verbraucherzufriedenheit
3
customer loyalty
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ombudsman
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1992-2002
2
Anspruchsgruppen
2
Arbitration
2
Bank marketing
2
Beschwerdemanagement
2
Brand management
2
Bundesverband Deutscher Banken
2
Communication media
2
Complaint management
2
Electronic Banking
2
Electronic banking
2
Internet
2
Kommunikationsmedien
2
Mobile communications
2
Mobilkommunikation
2
Multimedia
2
Ombudsman
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Stakeholder Scorecard
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Systemtheorie
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Theorie
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Körnert, Jan
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Wolf, Cornelia
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Die Bank
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Freiberger Arbeitspapiere
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ECONIS (ZBW)
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Branding on the Internet : umbrella-brand and multiple-brand strategies of Internet banks in Britain and Germany
Körnert, Jan
;
Wolf, Cornelia
-
2000
Persistent link: https://www.econbiz.de/10001546588
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Marken-Fantasie im Internet Banking
Körnert, Jan
;
Wolf, Cornelia
- In:
Die Bank
(
2000
)
11
,
pp. 744-747
Persistent link: https://www.econbiz.de/10001566078
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