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~subject:"Markenführung"
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Markenführung
Einzelhandel
17,663
Retail trade
14,618
Deutschland
5,447
Konsumentenverhalten
4,046
Consumer behaviour
4,034
Germany
3,577
Theorie
2,848
Theory
2,804
Rechnungswesen
1,928
USA
1,561
Rechnungslegung
1,473
Online-Handel
1,472
Online retailing
1,467
Beziehungsmarketing
1,331
Relationship marketing
1,329
United States
1,307
Kostenrechnung
1,223
Electronic Commerce
1,217
Betriebsvergleich
1,208
Supply chain
1,151
Lieferkette
1,150
E-commerce
1,143
Jahresabschluss
1,102
Accounting
1,100
Bilanz
1,083
IFRS
994
International Financial Reporting Standards
919
Großbritannien
909
Preismanagement
909
Pricing strategy
909
Vertriebsweg
889
Distribution channel
886
Indien
744
India
721
Financial statement
717
Wettbewerb
711
United Kingdom
708
Interfirm comparison
686
Brand management
671
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Undetermined
324
Free
93
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Article
521
Book / Working Paper
150
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Article in journal
474
Aufsatz in Zeitschrift
474
Aufsatz im Buch
45
Book section
45
Conference paper
18
Graue Literatur
18
Konferenzbeitrag
18
Non-commercial literature
18
Hochschulschrift
15
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
11
Sammelwerk
11
Thesis
11
Konferenzschrift
8
Aufsatzsammlung
7
Case study
5
Fallstudie
5
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2
Reprint
2
Bibliografie enthalten
1
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1
Guidebook
1
Lehrbuch
1
Ratgeber
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1
Übersichtsarbeit
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English
645
German
22
Polish
2
French
1
Spanish
1
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Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
8
Burt, Steven
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Pennemann, Karin
5
Perrey, Jesko
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Geyskens, Inge
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Morschett, Dirk
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Steenkamp, Jan-Benedict E. M.
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Chimhundu, Ranga
3
Cuneo, Andres
3
Dabija, Dan-Cristian
3
Dennis, Charles
3
Frasquet Deltoro, Marta
3
Gedenk, Karen
3
Gielens, Katrijn
3
Gil Saura, Irene
3
Grunert, Klaus G.
3
Gustafsson, Anders
3
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Springer Fachmedien Wiesbaden
2
De Gruyter Oldenbourg
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
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Published in...
All
Journal of retailing and consumer services
72
Journal of retailing
27
Journal of business research : JBR
23
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
The journal of brand management : an international journal
14
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
SpringerLink / Bücher
11
The journal of product & brand management
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European journal of marketing : EJM
6
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
Journal of euromarketing
3
Journal of international marketing
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
671
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1
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671
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1
Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
Saved in:
2
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
3
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
Saved in:
4
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
5
Flagship Stores : zur Synthese von Marke und Architektur
Barth, Matthias
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 405-412)
.
2008
Persistent link: https://www.econbiz.de/10003742933
Saved in:
6
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
Retail: French courts rule that eBay is responsible for policing brands
De Freitas, Ian
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 175-176
Persistent link: https://www.econbiz.de/10003784175
Saved in:
9
Herausforderungen des globalen Retail Branding : der Markteintritt von Media Markt in Russland
Duong Dinh, Hai-Van
;
Ungrade, Carsten
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 79-98)
.
2009
Persistent link: https://www.econbiz.de/10003786462
Saved in:
10
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
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