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~subject:"Markenführung"
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Markenführung
USA
293,473
United States
285,595
Vereinigte Staaten
155,396
Theorie
43,956
Theory
43,803
Schätzung
16,460
Estimation
16,276
Deutschland
14,289
Werbung
13,781
Großbritannien
13,256
Konsumentenverhalten
11,743
Consumer behaviour
11,725
Germany
10,833
Japan
10,620
United Kingdom
10,083
Geldpolitik
9,907
EU-Staaten
9,772
Advertising
9,731
EU countries
9,730
Markenartikel
9,145
Kanada
8,413
Welt
8,382
World
8,356
Monetary policy
8,038
Brand
7,809
Börsenkurs
7,604
Vergleich
7,243
Share price
7,230
Comparison
7,187
Wirtschaftswachstum
6,749
Wirkungsanalyse
6,605
Arbeitsmarkt
6,587
Impact assessment
6,580
Canada
6,515
Konjunktur
6,346
Brand management
6,034
Business cycle
5,824
Produktivität
5,664
Europa
5,598
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2,746
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914
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4,596
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1,437
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5
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4,088
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4,088
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471
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471
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140
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140
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129
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107
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107
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101
Sammelwerk
101
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101
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71
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71
Aufsatzsammlung
68
Conference paper
54
Konferenzbeitrag
54
Reprint
40
Konferenzschrift
33
Conference proceedings
18
Ratgeber
16
Guidebook
15
Lehrbuch
14
Handbook
11
Handbuch
11
Textbook
11
Bibliografie enthalten
7
Bibliography included
7
Interview
7
Bibliografie
6
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4
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4
Firmeninformation
4
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4
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Bildband
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3
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3
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3
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English
5,615
German
417
French
8
Italian
4
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Keller, Kevin Lane
27
Fournier, Susan
23
De Chernatony, Leslie
22
Melewar, T. C.
21
Baumgarth, Carsten
20
Burmann, Christoph
20
Phau, Ian
20
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Romaniuk, Jenni
17
Fetscherin, Marc
16
Guzman, Francisco
16
Dawes, John
15
Diamantopoulos, Adamantios
15
Japutra, Arnold
14
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Sharp, Byron
13
Christodoulides, George
12
Foroudi, Pantea
12
Kapferer, Jean-Noël
12
Ko, Eunju
12
Trinh, Giang
12
Uggla, Henrik
12
Gupta, Suraksha
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Septianto, Felix
11
Sreejesh, S.
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Han, Heesup
10
Pitt, Leyland F.
10
Rahman, Zillur
10
Seo, Yuri
10
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Springer Fachmedien Wiesbaden
11
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Brandsboard e.V.
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
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Published in...
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The journal of brand management : an international journal
263
Journal of business research : JBR
260
The journal of product & brand management
209
Journal of retailing and consumer services
144
European journal of marketing : EJM
63
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing communications
49
Asia Pacific journal of marketing and logistics
48
SpringerLink / Bücher
47
International journal of advertising : the review of marketing communications
45
Journal of strategic marketing
44
Marketing intelligence & planning
41
Marketing letters : a journal of research in marketing
38
Journal of advertising research
37
International journal of hospitality management
35
Journal of marketing
33
Journal of promotion management : JPM
33
Journal of promotion management : innovations in planning and applied research
33
The IUP journal of brand management : IJBRM
33
The journal of consumer marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Brands and branding
28
International journal of advertising : the quarterly review of marketing communications
28
International journal of consumer studies
27
Journal of marketing management : MM
27
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Business horizons
25
Journal of global marketing
25
International marketing review
24
Cogent business & management
23
International journal of market research : JMRS ; the journal of the Market Research Society
23
Journal of international marketing
23
Journal of retailing
23
International journal of internet marketing and advertising : IJIMA
22
International journal of market research
22
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Source
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ECONIS (ZBW)
6,035
EconStor
2
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
6,038
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date (oldest first)
1
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
2
The impact of market structure and advertising on brand princing in processed food products
Wills, Robert Louis
-
1983
Persistent link: https://www.econbiz.de/10003022368
Saved in:
3
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
Saved in:
4
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
5
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
6
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
7
Brand meaning and its creation in a cross-cultural context
First, Ivana
-
2009
Persistent link: https://www.econbiz.de/10003889161
Saved in:
8
Wahrnehmung von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness
Busch, Jan
-
2010
Persistent link: https://www.econbiz.de/10003960312
Saved in:
9
Marken als Sinnstifter : identitätsbasierte Markenführung als Antwort auf den Wandel
Abbate, Sandro
-
2014
Persistent link: https://www.econbiz.de/10010373913
Saved in:
10
Communicating brand personality : research, challenges, and opportunities
Vinyals-Mirabent, Sara
;
Koch, Thomas
- In:
Innovation in advertising and branding communication
,
(pp. 27-47)
.
2021
Persistent link: https://www.econbiz.de/10012391580
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