Advertising and integrated brand promotion
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
| Year of publication: |
c2003 ; 3. ed.
|
|---|---|
| Authors: | O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Markenartikel | Brand | Werbung | Advertising | USA | United States | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIX, 773 S zahlr. Ill., graph. Darst 29 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English ; German |
| Notes: | Includes bibliographical references and indexes Previous ed.: 2000 |
| ISBN: | 0-324-11380-3 |
| Classification: | Marketing ; Graphikdesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001639718