//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Patterns of evolution in retai...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Einzelhandel
17,674
Retail trade
14,630
Konsumentenverhalten
4,054
Consumer behaviour
4,042
Deutschland
1,916
Theorie
1,601
Theory
1,572
Online-Handel
1,472
Online retailing
1,467
Beziehungsmarketing
1,323
Relationship marketing
1,321
Electronic Commerce
1,203
Einzelhandelsbetrieb
1,186
Supply chain
1,145
Lieferkette
1,144
E-commerce
1,138
Germany
1,129
USA
1,080
United States
980
Preismanagement
893
Pricing strategy
893
Vertriebsweg
889
Distribution channel
886
Großbritannien
780
Indien
725
India
714
Wettbewerb
704
Brand management
671
Kundenzufriedenheit
658
Customer satisfaction
654
United Kingdom
636
Competition
620
Lieferantenmanagement
610
Supplier relationship management
609
Handel
592
Lebensmitteleinzelhandel
568
Food retailing
547
Vereinigte Staaten
532
Dienstleistungsqualität
529
more ...
less ...
Online availability
All
Undetermined
324
Free
93
Type of publication
All
Article
521
Book / Working Paper
150
Type of publication (narrower categories)
All
Article in journal
474
Aufsatz in Zeitschrift
474
Aufsatz im Buch
45
Book section
45
Conference paper
18
Konferenzbeitrag
18
Graue Literatur
17
Non-commercial literature
17
Hochschulschrift
15
Arbeitspapier
11
Collection of articles of several authors
11
Sammelwerk
11
Thesis
11
Working Paper
11
Konferenzschrift
8
Aufsatzsammlung
7
Case study
5
Fallstudie
5
Conference proceedings
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Guidebook
1
Lehrbuch
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
646
German
21
Polish
2
French
1
Spanish
1
Author
All
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
8
Burt, Steven
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Pennemann, Karin
5
Perrey, Jesko
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Geyskens, Inge
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Morschett, Dirk
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Steenkamp, Jan-Benedict E. M.
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Chimhundu, Ranga
3
Cuneo, Andres
3
Dabija, Dan-Cristian
3
Dennis, Charles
3
Frasquet Deltoro, Marta
3
Gedenk, Karen
3
Gielens, Katrijn
3
Gil Saura, Irene
3
Grunert, Klaus G.
3
Gustafsson, Anders
3
more ...
less ...
Institution
All
De Gruyter Oldenbourg
2
Springer Fachmedien Wiesbaden
2
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
72
Journal of retailing
27
Journal of business research : JBR
23
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
The journal of brand management : an international journal
14
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
SpringerLink / Bücher
11
The journal of product & brand management
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European journal of marketing : EJM
6
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
Journal of euromarketing
3
Journal of international marketing
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
more ...
less ...
Source
All
ECONIS (ZBW)
671
Showing
1
-
10
of
671
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic retail management and brand management : trends, tactics, and examples
Berger-Grabner, Doris
-
2021
Persistent link: https://www.econbiz.de/10011648946
Saved in:
2
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
3
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
Saved in:
4
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
5
Flagship Stores : zur Synthese von Marke und Architektur
Barth, Matthias
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 405-412)
.
2008
Persistent link: https://www.econbiz.de/10003742933
Saved in:
6
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
Retail: French courts rule that eBay is responsible for policing brands
De Freitas, Ian
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 175-176
Persistent link: https://www.econbiz.de/10003784175
Saved in:
9
Herausforderungen des globalen Retail Branding : der Markteintritt von Media Markt in Russland
Duong Dinh, Hai-Van
;
Ungrade, Carsten
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 79-98)
.
2009
Persistent link: https://www.econbiz.de/10003786462
Saved in:
10
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->