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~subject:"Markenführung"
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Subject
All
Markenführung
Werbung
13,792
Krankenhaus
13,194
Hospital
11,962
Advertising
11,262
Werbewirkung
3,833
Advertising effects
3,772
Consumer behaviour
3,334
Konsumentenverhalten
3,228
Deutschland
3,182
Gesundheitsversorgung
3,025
Health care
3,023
USA
2,674
United States
2,448
Theorie
2,443
Theory
2,396
Germany
2,388
Gesundheitswesen
2,244
Health care system
2,080
Dienstleistungsqualität
1,876
Service quality
1,872
Internet marketing
1,860
Online-Marketing
1,859
advertising
1,402
Patienten
1,360
Patients
1,358
Managed care
1,070
Marketing
1,064
Integrierte Versorgung
1,039
Wettbewerb
916
Krankenhausfinanzierung
870
Krankenhauskosten
843
Brand management
838
Hospital costs
837
Competition
808
Hospital financing
806
Großbritannien
748
Gesundheitskosten
745
Ärzte
741
Health care costs
740
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Online availability
All
Undetermined
418
Free
91
Type of publication
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Article
626
Book / Working Paper
191
Type of publication (narrower categories)
All
Article in journal
565
Aufsatz in Zeitschrift
565
Aufsatz im Buch
57
Book section
57
Aufsatzsammlung
15
Collection of articles of several authors
14
Sammelwerk
14
Hochschulschrift
12
Case study
10
Fallstudie
10
Graue Literatur
10
Non-commercial literature
10
Thesis
9
Konferenzschrift
8
Guidebook
7
Ratgeber
7
Arbeitspapier
6
Conference paper
6
Konferenzbeitrag
6
Working Paper
6
Conference proceedings
4
Einführung
3
Lehrbuch
3
Article
2
Bibliografie
2
Bildband
2
Reprint
2
Textbook
2
Ausstellungskatalog
1
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Festschrift
1
Firmeninformation
1
Handbook
1
Handbuch
1
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1
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Language
All
English
737
German
73
Italian
4
French
2
Polish
2
Russian
2
Swedish
1
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Author
All
Septianto, Felix
7
Brunner, Christian Boris
5
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Taylor, Charles Raymond
5
Wheeler, Alina
5
Cohen, Justin
4
Ko, Eunju
4
Seo, Yuri
4
Sreejesh, S.
4
Srivastava, R. K.
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Buijzen, Moniek
3
Chen, Huan
3
Crawford, Robert
3
Faulkner, Margaret
3
Guzman, Francisco
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
Keller, Kevin Lane
3
Kennedy, Rachel
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kumar, Rakesh
3
Lindstrøm, Martin
3
Meyer, Frederik
3
Milfeld, Tyler
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Pittman, Matthew
3
Schweiger, Günter
3
Shoenberger, Heather
3
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Institution
All
Springer Fachmedien Wiesbaden
3
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
W. Kohlhammer GmbH
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
All
Journal of business research : JBR
34
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
12
Journal of promotion management : innovations in planning and applied research
12
Journal of promotion management : JPM
11
Psychology & marketing
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
9
International journal of hospitality management
8
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
7
Health marketing quarterly
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
4
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Research
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
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Source
All
ECONIS (ZBW)
814
EconStor
2
USB Cologne (EcoSocSci)
1
Showing
1
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10
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817
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date (oldest first)
1
Social media and
hospital
brands : a field study in Turkey
Güzel, Alper
;
Tengilimoglu, Dilaver
;
Ekiyor, Aykut
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
Saved in:
2
CSR activities of a
hospital
: perspectives of stakeholders
Tripathi, Nachiketa
;
Bharadwaja, Manaswita
;
Ghosh, Vinit
; …
- In:
International journal of business excellence
15
(
2018
)
4
,
pp. 502-519
Persistent link: https://www.econbiz.de/10011954320
Saved in:
3
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
7
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
8
Influence of
advertising
on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
Saved in:
9
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
10
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
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