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~subject:"Markenführung"
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Markenführung
Social Web
20,200
Social web
20,166
Online-Marketing
5,766
Internet marketing
5,683
Konsumentenverhalten
4,557
Consumer behaviour
4,555
Soziales Netzwerk
2,381
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2,229
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2,170
Virales Marketing
2,170
Beziehungsmarketing
2,004
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2,003
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1,833
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1,761
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1,757
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1,698
social media
1,631
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1,431
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1,410
Online retailing
1,408
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1,391
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1,332
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971
Brand image
966
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958
Web 2.0-Technologien
957
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890
Public relations
860
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855
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853
Customer integration
841
Kundenintegration
841
Deutschland
804
Wissensmanagement
778
Germany
768
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749
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716
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690
Marketingmanagement
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Loureiro, Sandra Maria Correia
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
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Mathur, Manisha
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Ozuem, Wilson
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Popp, Bastian
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Rahman, Zillur
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Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
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Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
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Springer Fachmedien Wiesbaden
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Fachhochschule Reutlingen / European School of Business
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Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Journal of marketing
15
SpringerLink / Bücher
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
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ECONIS (ZBW)
1,757
EconStor
3
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1
Markenführung: Sondierungen, methodologische Disposition, konzeptioneller Grundriß
Thurm, Manuela
-
2000
Persistent link: https://www.econbiz.de/10001525029
Saved in:
2
Markenkommunikation mit Public Relations : theoretische Exploration des Beitrages von Public Relations zur integrierten Kommunikation von Produktmarken
Luchtefeld, Anja
-
2011
Persistent link: https://www.econbiz.de/10009244448
Saved in:
3
Symbole als Instrumente der Markenführung : eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken
Mueller, Andreas
;
Müller, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009570763
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4
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
5
Country-Branding als Identitätsmetapher
Montiel, Francisco Javier
;
P~ena, Jorge
;
Rodriguez, …
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 421-438)
.
2008
Persistent link: https://www.econbiz.de/10003759849
Saved in:
6
Symbole als Instrumente der Markenführung : Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken
Mueller, Andreas
-
2012
Symbole sind elementare Bestandteile der Markenführung. Sie dienen dem Aufbau eines gemeinsamen Selbstverständnisses der internen Zielgruppen einer Marke sowie der Vermittlung des Nutzenversprechens und der Persönlichkeit der Marke an externe Zielgruppen. Andreas Müller analysiert das...
Persistent link: https://www.econbiz.de/10014015926
Saved in:
7
Word of mouth on social media : a potent tool for brand building
Mathur, Disha
;
Mathur, Dipin
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 45-60)
.
2016
Persistent link: https://www.econbiz.de/10011430582
Saved in:
8
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
9
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
10
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
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