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Direktmarketing : Erfolg durch...
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Markenführung
Relationship marketing
25,961
Beziehungsmarketing
25,286
Consumer behaviour
9,017
Konsumentenverhalten
8,975
Customer satisfaction
5,375
Kundenzufriedenheit
5,332
Service quality
3,869
Dienstleistungsqualität
3,858
Deutschland
2,567
Brand management
2,555
Germany
2,503
Theorie
2,377
Theory
2,371
Lieferantenmanagement
2,189
Supplier relationship management
2,188
Social Web
2,034
Social web
2,033
Marketingmanagement
1,975
Marketing management
1,961
Direktmarketing
1,924
Brand image
1,867
Markenimage
1,863
Electronic Commerce
1,717
Online-Marketing
1,712
Internet marketing
1,687
E-commerce
1,650
Direct marketing
1,577
Kundenwert
1,470
Customer value
1,444
Kundenintegration
1,432
Customer integration
1,431
Vertrauen
1,357
Confidence
1,353
Einzelhandel
1,349
Retail trade
1,340
Brand
1,265
Markenartikel
1,251
Online-Handel
1,246
Online retailing
1,240
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Undetermined
1,435
Free
358
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Article
2,182
Book / Working Paper
369
Journal
1
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Article in journal
2,033
Aufsatz in Zeitschrift
2,033
Aufsatz im Buch
149
Book section
149
Hochschulschrift
55
Thesis
43
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
29
Non-commercial literature
29
Aufsatzsammlung
22
Case study
19
Fallstudie
19
Working Paper
17
Arbeitspapier
16
Conference paper
16
Konferenzbeitrag
16
Guidebook
11
Ratgeber
11
Reprint
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Festschrift
1
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1
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1
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1
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English
2,376
German
178
Italian
1
Polish
1
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Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Guzman, Francisco
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Kunkel, Thilo
9
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
Neslin, Scott A.
7
Sreejesh, S.
7
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
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Institution
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Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Journal of business research : JBR
138
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
26
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
2,551
EconStor
1
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1
Neuere Marketingansätze für kleine und mittlere Unternehmen
Sontag, Bernd
-
2007
Persistent link: https://www.econbiz.de/10003666641
Saved in:
2
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
3
Relational Branding : beziehungsorientierte Markenführung als Aufgabe des
Direktmarketing
Meffert, Heribert
-
2002
Persistent link: https://www.econbiz.de/10001774738
Saved in:
4
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
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5
An exploratory study on attitude persistence using sales promotion
Jones, Joseph M.
- In:
Journal of managerial issues : JMI
20
(
2008
)
3
,
pp. 401-416
Persistent link: https://www.econbiz.de/10003769893
Saved in:
6
Got EQ? : cool! ; the fast track for future marketing winners
Thiel, Diederick van
-
2009
Persistent link: https://www.econbiz.de/10003846880
Saved in:
7
Ingredient Branding und Dialogmarketing
Mann, Andreas
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 384-413)
.
2009
Persistent link: https://www.econbiz.de/10003894429
Saved in:
8
Dialog-Marketing im Kontext der B-to-B-Markenführung
Kreutzer, Ralf T.
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 575-611)
.
2010
Persistent link: https://www.econbiz.de/10003910038
Saved in:
9
Time for marketing to really get direct about creating value
Greco, John A.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 13-18)
.
2010
Persistent link: https://www.econbiz.de/10003914058
Saved in:
10
Perplexing new realities marketers face today
Cross, Richard
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 19-31)
.
2010
Persistent link: https://www.econbiz.de/10003914061
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