An exploratory study on attitude persistence using sales promotion
Year of publication: |
2008
|
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Authors: | Jones, Joseph M. |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 20.2008, 3, p. 401-416
|
Subject: | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Direktmarketing | Direct marketing |
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