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Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
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