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The roles of brands revisited
Dall'Olmo Riley, Francesca - In: The marketing book, (pp. 394-414). 2016
Persistent link: https://www.econbiz.de/10011471703
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Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca - In: The Routledge companion to contemporary brand management, (pp. 3-12). 2016
Persistent link: https://www.econbiz.de/10011515337
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca; Hand, Chris; Guido, Francesca - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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Brand management ; Vol. 1
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911644
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Brand management ; Vol. 2
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911646
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Brand management ; Vol. 3
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911648
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Brand management ; Vol. 4
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911650
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Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of consumer behaviour 21 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012813915