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~subject:"Markenführung"
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Markenführung
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Marketing
19,179
Theorie
15,547
Theory
15,261
Willingness to pay
10,547
Zahlungsbereitschaftsanalyse
9,933
Relationship marketing
9,538
Beziehungsmarketing
9,517
Brand management
7,951
Brand image
6,736
Markenimage
6,714
USA
6,686
Deutschland
6,370
United States
6,339
Germany
5,751
Customer satisfaction
5,647
Online-Handel
5,577
Online retailing
5,562
Marketingmanagement
5,547
Kundenzufriedenheit
5,492
Marketing management
5,393
Social Web
4,887
Social web
4,885
Online-Marketing
4,880
Internet marketing
4,839
Experiment
4,752
Markenartikel
4,511
Brand
4,478
Einzelhandel
4,476
Service quality
4,423
Dienstleistungsqualität
4,378
Retail trade
4,364
Price discrimination
4,192
Preisdifferenzierung
4,144
Preismanagement
4,090
Pricing strategy
4,090
Electronic Commerce
3,980
E-commerce
3,738
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4,158
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1,150
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1,481
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6
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
30
Ko, Eunju
26
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Fournier, Susan
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Ahn, Jiseon
13
Baumgarth, Carsten
13
Burmann, Christoph
13
Dens, Nathalie
13
Park, C. Whan
13
Park, Jungkun
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
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Springer Fachmedien Wiesbaden
17
Information Resources Management Association
7
American Marketing Association
4
Edward Elgar Publishing
3
Fachhochschule Reutlingen / European School of Business
3
Haufe-Lexware GmbH & Co. KG
3
Helmut-Schmidt-Universität
3
National Bureau of Economic Research
3
NetLibrary, Inc
3
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer International Publishing
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Erasmus Research Institute of Management
1
European Travel Commission
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Journal of business research : JBR
417
The journal of product & brand management
291
The journal of brand management : an international journal
276
Journal of retailing and consumer services
253
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
Journal of strategic marketing
64
SpringerLink / Bücher
63
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
Journal of marketing
49
Journal of promotion management : JPM
49
International marketing review
48
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
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ECONIS (ZBW)
7,908
BASE
2
EconStor
1
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1
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1
Preisspreizung und Preispflege in mehrstufigen Absatzkanälen : theoretische Fundierung und empirische Analysen im Konsumgütermarkt
Anselstetter, Sabine
-
2010
Persistent link: https://www.econbiz.de/10013430856
Saved in:
2
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Preisdifferenzierung
, Markendehnung, Programmpolitik. - Price differentiation, brand extension, assortment policy …
Persistent link: https://www.econbiz.de/10011793376
Saved in:
3
The break of brand exclusivity in Brazilian credit card acquiring : effects and markup-cost decomposition in a price dispersion setting
Garber, Gabriel
;
Nakane, Márcio Issao
-
2015
Persistent link: https://www.econbiz.de/10011521995
Saved in:
4
Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
Saved in:
5
Gestaltung von Markenarchitekturen : eine konsumentenbezogene Analyse der Wirkungen vertikaler Markenkombinationen
Yoo, Michael Ji-Hun
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003902706
Saved in:
6
Markenwert in der Automobilindustrie : Weiterempfehlungsbereitschaft und Preispremiumakzeptanz steigern
Kertész, Oliver
;
Miller, Klaus M.
;
Miller, Klaus Matthias
-
2007
Persistent link: https://www.econbiz.de/10003543272
Saved in:
7
The influence of consumer evaluations on the success of co-branding
Lee, Chia-Lin
-
2009
Persistent link: https://www.econbiz.de/10003922180
Saved in:
8
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
9
Should the devil wear Prada? : analyzing consumers' responses to luxury branding
Gheisary, Esmira
- In:
International fragmentation : impacts and prospects for …
,
(pp. 19-35)
.
2016
Persistent link: https://www.econbiz.de/10011550836
Saved in:
10
B2B brand extension to the B2C market : the case of the ICT industry in Taiwan
Tang, Ying-Chan
;
Liou, Fen-May
;
Peng, Sheng-Yao
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 399-411
Persistent link: https://www.econbiz.de/10003745626
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