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Markenführung
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Palmer, Adrian
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Huo, Qunying
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Journal of business research : JBR
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Journal of marketing management : MM
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ECONIS (ZBW)
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Brand identification in higher education : a conditional process analysis
Palmer, Adrian
;
Koenig-Lewis, Nicole
;
Asaad, Yousra
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
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2
On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens
;
Palmer, Adrian
- In:
The journal of applied business research
30
(
2014
)
6
,
pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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3
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
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