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Markenführung
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The Routledge companion to consumer behavior
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ECONIS (ZBW)
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How brand collecting shapes consumers' brand meanings
Otnes, Cele
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Shapiro, Eliana N.
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2007
Persistent link: https://www.econbiz.de/10003500130
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Feminist brands : what are they, and what's the matter with them?
Otnes, Cele
;
Fischer, Eileen M.
- In:
The Routledge companion to marketing and feminism
,
(pp. 75-89)
.
2022
Persistent link: https://www.econbiz.de/10014474315
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The case for exploring cultural rituals as consumption contexts
Otnes, Cele
- In:
The Routledge companion to consumer behavior
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(pp. 489-506)
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2020
Persistent link: https://www.econbiz.de/10012316209
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