//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Use of Metaphor in the Exp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Corporate reputation
14
Firmenimage
13
Corporate social responsibility
11
Corporate Social Responsibility
10
Consumer behaviour
9
Konsumentenverhalten
7
Brand image
6
Reputation
6
United Kingdom
6
Business ethics
5
Customer satisfaction
5
Markenimage
5
Unternehmensethik
5
Brands
4
Großbritannien
4
Marketing
4
Arbeitsverhalten
3
Brand management
3
Emotion
3
Employees
3
Firm performance
3
Measurement
3
Messung
3
Retail trade
3
Retailing
3
Unternehmenserfolg
3
Vertrauen
3
Werbung
3
Work behaviour
3
Advertising
2
Arbeitskräfte
2
Brand
2
Brand architecture
2
China
2
Confidence
2
Corporate Governance
2
Corporate culture
2
Corporate governance
2
Corporate image
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Davies, Gary
2
Chun, Rosa
1
Diers-Lawson, Audra
1
Mal, Carmen Iuliana
1
Rojas-Méndez, José
1
Published in...
All
Business & society
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
2
Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana
;
Davies, Gary
;
Diers-Lawson, Audra
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
Saved in:
3
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->