Through the looking glass : the factors that influence consumer trust and distrust in brands
Year of publication: |
2018
|
---|---|
Authors: | Mal, Carmen Iuliana ; Davies, Gary ; Diers-Lawson, Audra |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 936-947
|
Subject: | brand distrust | brand trust | distrust creation | grounded theory | trust creation | Vertrauen | Confidence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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