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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio; Ruiz-Moreno, Felipe - In: Business history 64 (2022) 3, pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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Brand alliances and stock reactions
Más Ruiz, Francisco José; Nicolau, Juan Luis; … - In: Journal of business-to-business marketing 28 (2021) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10012584473