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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
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Die Bedeutung der Marke für den stationären Vertrieb
Schuld, Michael; Kiewall, Sarah Vanessa; Keuper, Frank; … - In: Innovative Markenführung und -implementierung, (pp. 83-104). 2011
Persistent link: https://www.econbiz.de/10009349241
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Sell the brand first : how to sell your brand and create lasting customer loyalty
Stiff, Dan - 2006
Persistent link: https://www.econbiz.de/10003244526
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen; Huang, Zongsheng; Bin, Liu - In: Journal of retailing and consumer services 67 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van; Horton, Kate E. - In: Journal of business research : JBR 95 (2019), pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529