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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis; Laurent, Gilles; Lambert-Pandraud, … - In: Journal of business research : JBR 145 (2022), pp. 468-481
Persistent link: https://www.econbiz.de/10013197921