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~subject:"Markenführung"
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Markenführung
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Hewer, Paul
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Brownlie, Douglas
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Hamilton, Kathy
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Daza-LeTouze, Claudia
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Journal of marketing management : MM
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New Developments in Online Marketing
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Scandinavian journal of management
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ECONIS (ZBW)
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Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
New Developments in Online Marketing
,
(pp. 93-111)
.
2014
Persistent link: https://www.econbiz.de/10010354583
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2
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
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3
"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul
;
Brownlie, Douglas
;
Kerrigan, Finola
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
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4
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
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